Influencer campaigns for purchases people research twice.
Reliance Digital · one of India's largest electronics retail chains
Influencer campaigns for one of India's largest electronics retail chains: creator vetting, co-written briefs, usage rights and outcome-tied reporting.
01 / The brief
What we walked into
Consumer electronics is a high-consideration category. Nobody impulse-buys a laptop. By the time a customer walks into a store or opens the app, they have watched reviews, compared specs and asked someone they trust. Influencer campaigns for Reliance Digital had one job: be present, credibly, in that research layer.
02 / The approach
How we ran it
Creator selection in electronics is a credibility exercise, not a reach exercise. We vetted for creators whose recommendation carries when real money is about to move: the tech reviewers people actually consult, alongside lifestyle creators who put products into everyday context. Briefs were written with the creators so the content sounded like them rather than a script. Rates were negotiated against expected outcomes, usage rights were scoped and written into every contract before signing, and reporting tracked what the campaign changed, not just what it reached.
03 / The scope
What we handled
- Creator discovery and vetting against the buying audience
- Campaign briefs co-written with creators
- Rate negotiation and contracting, usage rights included
- Content review and approvals
- Campaign reporting past reach: clicks, visits, lift
04 / Where it landed
What changed
Campaigns that sat inside the research a customer was already doing, fronted by creators with standing in the category. Usage rights negotiated upfront meant the content kept working after the post window. Reporting connected the spend to movement, not to a screenshot.
The category
How we build for it
We work with retail brands, store-led, online-first, marketplace, omnichannel, building the marketing that holds attention long enough to convert. Social, content, creators and paid built for the way retail customers actually shop in 2026.