Orbit

Notes from
our orbit.

Short reads on what's actually working in branding and social right now, written by the people doing the work. No thought leadership theatre.

AI SearchMay 14, 20264 min read

Your brand isn't in ChatGPT yet. Here's how to fix that.

I asked ChatGPT for the best creative studios in Delhi last week. We were not on the list. Neither was anyone you would recognise. Here is the problem, and five things any brand can do about it this week.

Notes fromour orbit.

Your brand isn't in ChatGPT yet. Here's how to fix that.

Notes from
our orbit.