YouTube, run like a channel. Not an archive.
NASSCOM · India's apex technology industry body
End-to-end YouTube channel management for India's apex technology industry body: strategy, packaging, cadence and reporting.
01 / The brief
What we walked into
NASSCOM sits on some of the most consequential conversations in Indian technology: policy, talent, AI, the future of the industry. The raw material is dense by nature. The brief was to run the YouTube channel end to end and make institutional content earn attention on a platform where viewers decide in seconds whether to stay.
02 / The approach
How we ran it
YouTube rewards channels that behave like programmes, not repositories. We started with channel strategy: who the viewer actually is, what they search, and which formats serve them. From there, packaging: titles written for search and click without slipping into bait, thumbnails built to be read at feed size, descriptions and metadata doing quiet work underneath. Uploads run on a programming calendar rather than as an afterthought of events, and every month closes with a read on what got watched, what got skipped, and what that changes next month.
03 / The scope
What we handled
- Channel strategy and programming calendar
- Packaging: titles, thumbnails, descriptions, metadata
- Upload management, playlists and channel hygiene
- Monthly performance reporting and iteration
04 / Where it landed
What changed
A channel with a publishing strategy instead of an upload habit. The institutional weight stays; the packaging works for it instead of against it. Reporting reaches the team monthly in plain language: what moved, what did not, what we are changing.