Creator campaigns for a marketplace earning its first habits.
Digihaat · an Indian e-commerce marketplace
Creator-led campaigns for an Indian e-commerce marketplace: multi-creator mixes, briefs with a real reason to try, and reporting tied to outcomes.
01 / The brief
What we walked into
A marketplace does not win on awareness; it wins on habit. The first order is an experiment, the second is a decision, the fifth is a routine. For Digihaat, creator campaigns had to do the introducing: put the platform inside content people already trusted, and give them a concrete reason to try it once.
02 / The approach
How we ran it
We built creator mixes instead of betting on single names: micro creators for trust density, mid-tier for reach, matched to the categories the platform needed to move. Discovery ran against audience fit rather than follower count. Briefs gave creators a real reason to feature the platform, an angle, an offer, a use case, instead of a recited script. Every campaign carried its own measurement plan, usage rights were agreed with each creator in the contract, and reporting tied spend to outcomes rather than to a reach figure.
03 / The scope
What we handled
- Creator discovery against audience fit, not follower count
- Multi-creator campaign mixes: micro for trust, mid-tier for reach
- Briefs, rate negotiation and contracts with usage rights
- Content review and campaign management
- Outcome-tied campaign reporting
04 / Where it landed
What changed
Campaigns that introduced the marketplace through voices that already had standing with the audience. And a repeatable creator playbook: discover, brief, ship, measure, rebook the ones who deliver.
The category
How we build for it
We work with retail brands, store-led, online-first, marketplace, omnichannel, building the marketing that holds attention long enough to convert. Social, content, creators and paid built for the way retail customers actually shop in 2026.