Your influencer spend isn't pulling its weight. Here's why.
Most brands hand over the budget, get a post that does not fit, and never find out if anyone actually bought. We fix the three things that quietly make most creator campaigns fail.
01 / Problem
The problem you are actually feeling
- You picked someone with a big follower count. The post got likes. Nothing moved.
- The caption read like a press release and the audience scrolled.
- You got sent a reach number. You still do not know if it drove a single sale.
- You paid for the content. You cannot repost it on your own page.
02 / Diagnosis
Why this keeps happening
Follower count is the easiest number to chase and the worst one to optimise for. Most agencies do not vet creators against your actual buyer, do not write briefs that respect the creator's voice, and do not build measurement that connects the post to a sale. They send a deck full of impressions because impressions are easy to screenshot. The result is a category of marketing that everyone is spending on and nobody quite trusts.
03 / Fix
How we fix it
We start with your buyer, not a creator list. We find people your audience already follows for real reasons, vet them on engagement quality and past brand fit, and negotiate rates that match real influence, not inflated rate cards. Every brief is written with the creator so the post sounds like them, not a recited script. Every campaign gets a measurement plan that tracks beyond reach. Link clicks, code redemptions, profile visits, follower lift on your end. We negotiate usage rights upfront with the creator so the scope (organic, paid, web, BTL) and the window are explicit in every contract. We push for the rights you actually need and price the deal accordingly, instead of leaving it ambiguous.
04 / Outcome
What changes for you
Creators your audience actually trusts. Content that does not feel like an ad. Numbers that connect spend to outcome. Usage rights you negotiated, not assumed. A process you can scale without rebuilding it every quarter.
Real questions we get
Real questions we get
We look at engagement quality, comment sentiment, past brand work, and whether their audience matches your buyer. Saves and shares matter more than likes. We send you a shortlist with the reasoning, not a list of names with follower counts.
All three. Most campaigns blend a few mid creators with a long tail of micro and nano for trust signal. Macro names go in when the brand needs reach, not when it needs conversion.
Depends on what we negotiate with the creator. Every contract spells out where you can use the content (organic, paid, web, BTL) and for how long. We push for the rights you actually need and price the deal accordingly. The bad version of this is a brand finding out six months later they cannot run the reel as a Meta ad. We make sure that is never the surprise.
Trackable links, unique codes, profile-visit lift, and follower growth on your handles. We share a campaign report inside a week of the last post, not a month later.