Influencer marketing that doesthe math before the post.
Most creator spend earns reach screenshots and not much else. We pick the people your audience already trusts, write briefs in their voice, get usage rights in writing, and measure beyond impressions. The whole thing, one team.
01 / The honest state of the category
Everyone is spending. Almost nobody is measuring.
01
Reach is the most-reported metric.
It is also the least connected to revenue. Most reports stop where the actual question begins.
02
Followers and impact are barely correlated.
A creator with a hundred thousand engaged followers will out-convert one with a million bored ones, every time. The market still pays per follower.
03
Usage rights are the most common surprise.
Brands negotiate the post and forget the rights. Six months later they cannot run the reel as an ad. We negotiate scope upfront, in writing.
02 / The problem you are actually feeling
Where most influencer spend goes to die.
- You picked someone with a big follower count. The post got likes. Nothing moved.
- The caption read like a press release. The audience scrolled.
- The reach number on the report looks fine. You still cannot tell if a single sale came from it.
- You paid for the content. You cannot legally repost it on your own page.
- The campaign ended. You have no idea which creator pulled their weight and which did not.
03 / Why this keeps happening
The industry sells reach because reach is easy to sell.
Most influencer agencies are creator-booking shops first and strategy partners second. They pull from a roster, send a brief that has been used on six other clients, run the post, and forward a Stories screenshot. The actual lever, picking creators against your real buyer, briefing in the creator's voice, building measurement that connects post to purchase, gets less attention than booking calendar slots. Add the fact that follower count is the easiest number for a vendor to defend, and you end up paying premium rates for content that was never going to convert your audience.
04 / How we actually run it
A campaign in six honest steps.
01
Start with the buyer, not a creator list.
We map who is actually in market for your product, by category, by life stage, by feed. The creator shortlist comes from that, not from the rate card.
02
Vet on engagement quality, not follower count.
Saves, shares, comment sentiment, repeat-viewer ratio, past brand work. We look at how the audience actually behaves, not how big it is.
03
Negotiate rate and rights together.
Brief, rate, usage scope (organic, paid, web, BTL), window, and exclusivity in a single contract. No surprise bills six months later.
04
Brief in their voice, not yours.
We co-write the brief with the creator so the post sounds like them. Brands that hand creators a deck confuse the platform for a billboard.
05
Ship, then amplify the winners.
Posts go live on a sequenced calendar. Pieces that pull are pushed with paid amplification within 48 hours, while the audience is still warm.
06
Report on outcomes, not optics.
Trackable links, unique codes, profile-visit lift, follower growth, attributed revenue where the platform allows. A campaign report inside a week of the last post.
05 / The creators we work with
A roster vetted, not aggregated.
We do not run a public marketplace. The brief picks the creator, not the other way around. Every name we send you, we have worked with before or vetted against your specific buyer.
By scale
Nano
Up to 10KTrust signal in a tight niche. High engagement, low cost.
Micro
10K – 100KThe workhorse tier for D2C. Real influence inside a category.
Mid
100K – 500KWhen reach starts to matter alongside engagement.
Macro
500K – 1M+For category-defining moments and broad awareness.
By category
A formal showcase lives behind the brief, we share the names that match your campaign, not a directory of everyone we have ever worked with.
06 / The usage clause nobody else writes
Every contract spells out where the content can live, and for how long.
The number-one creator-marketing surprise is finding out you cannot run the piece you paid for as an ad. We negotiate scope upfront, organic, paid, web, BTL, and write it into the brief. The window is explicit. The fee accounts for the scope. The bad version of this is "we will figure it out later." Nobody ever does.
What every contract spells out
- Channels the brand can publish on (organic only, vs. paid social, vs. brand-owned web).
- Window of use (90 days, 12 months, perpetuity).
- Exclusivity within the category for the duration.
- Repurpose rights for derivative formats (cutdowns, stills, paid amplification).
07 / Measurement, on a one-page report
Numbers that connect spend to outcome.
Weekly during the campaign and a final report inside a week of the last post. No dashboard mystery. No vanity totals.
Attributed revenue
Unique tracking links and creator-specific discount codes.
Profile-visit lift
Pre/post audit on the brand handles across the campaign window.
Follower growth
Net gain on the brand handles, week by week.
Engagement quality
Save and share rates across each creator's posts, not just likes.
Cost per outcome
Cost per engagement and cost per attributed order, by creator and by post.
08 / What changes
The campaign you can defend in a board meeting.
- Creators your audience actually trusts, not names you recognised.
- Briefs the creator wrote with you, not a recited script.
- Usage rights you negotiated, in writing, before signing.
- Numbers that connect spend to outcome, on a one-page report.
- A process you can scale next quarter, not rebuild from scratch.
Real questions we get
What founders ask us first.
We look at engagement quality, comment sentiment, past brand work, and whether their audience matches your buyer. Saves and shares matter more than likes. We send you a shortlist with the reasoning, not a list of names with follower counts.
All four. Most campaigns blend a few mid creators with a long tail of micro and nano for trust signal. Macro names go in when the brand needs reach, not when it needs conversion.
Depends on what we negotiate with the creator. Every contract spells out where you can use the content (organic, paid, web, BTL) and for how long. We push for the rights you actually need and price the deal accordingly.
Trackable links, unique codes, profile-visit lift, follower growth on your handles, attributed revenue where the platform allows. We share a campaign report inside a week of the last post, not a month later.
A single creator activation can ship in 2 to 3 weeks once the brief is approved. A multi-creator campaign with paid amplification runs over 6 to 12 weeks, including post-campaign reporting.
Yes. Most campaigns run remotely, including with creators in the US, UK, UAE and across India. The studio is in New Delhi; the work is not bound to it.
Yes, if the rights are clean enough to work with. First 30 days are an audit of the existing contracts and content, then we rebuild what is broken before we ship the next phase.
A transparent fee for the work we do, scoped in writing. The creator's rate is the creator's rate, paid to them in full. We do not skim a percentage of the talent fee. You see exactly what each creator is being paid.
Yes. Every shortlist includes a snapshot of recent work, audience composition, and rationale for why the creator fits your brief. You approve every name before any outreach.
Both. Influencer plus paid amplification is one of the highest-leverage combinations we run, the creator does the trust work; the paid budget extends what is already converting.
Free tools
Run the math first.
Are you a creator?
Work with us, not justfor one campaign.
We keep a roster of creators we trust and bring them paid brand briefs. Rates agreed upfront, paid on time, usage rights in writing.