What will the campaign actually reach?
Estimate the reach, the engagement, and what each engagement costs, before you brief a single creator. In your own currency, not ours.
Your numbers, your currency, detected from where you are. Switch it anytime.
Step 1 / Reach
Step 2 / Engagement & cost
Est. reach
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Impressions, all posts
Est. engagements
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Reactions across the campaign
Cost / 1k reach
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Cost / engagement
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This is an estimate built from your inputs, not a promise. Reach rates and engagement vary by platform, format and audience. Use your own analytics where you have them.
The math, in the open
- Reach = combined audience × reach rate × number of posts
- Engagements = reach × engagement rate
- Cost / 1k reach = budget ÷ reach × 1,000
- Cost / engagement = budget ÷ engagements
Reach is impressions, not unique people, and it is the start of the story, not the end of it. The number that matters is what an engagement costs you, and whether the content earned it.
Reach questions
Asked every week.
Reach in this calculator is impressions: how many times the content is served across every post in the campaign. It is not unique people and it is not followers. We multiply your combined audience by a realistic reach rate, then by the number of posts.
Because reach is a vanity metric until someone does something with it. Engagements and cost per engagement tell you whether the content actually landed, so we put those next to reach instead of above it.
Organic reach commonly sits around 10 to 35 percent of an account's following and has fallen most years; paid amplification lifts it. Use your own analytics if you have them. If you do not, start conservative and treat the output as a planning estimate.
Yes. The calculator reads where you are and shows costs in your local currency, and you can switch it by hand. Nothing here is locked to one market.
If the cost per engagement stung
Reach is cheap.Attention is the work.
Anyone can buy impressions. Content people actually stop for is a craft problem, and that is the part we do.