Your ad budget is moving. Your business isn't.
Most paid programs report on impressions because impressions are easy. We run paid creative across Meta, Google and YouTube with one job. Turn your budget into customers, not screenshots.
01 / Problem
The problem you are actually feeling
- ROAS reports look fine. The bank balance disagrees.
- Same three creatives have been running for six weeks. Nobody has tested anything new.
- You are getting weekly slides full of impressions and nothing about acquisition.
- Creative looks polished. Click-through rate has not moved since launch.
02 / Diagnosis
Why this keeps happening
Most paid agencies are media buyers first and creative thinkers second. They set up the campaigns, optimise the bids, and report on platform-native metrics because that is what the dashboards spit out. The actual lever, what creative gets people to stop, click, and buy, gets less attention than budget pacing. Add the fact that a lot of ad creative comes from teams who do not shoot for the platform, and you end up scaling budget against creative that was never going to work.
03 / Fix
How we fix it
We build the creative testing matrix before we launch. Three angles, three hooks, three formats, run against each other, kill the duds in week one. Scale only what is earning. Campaigns get daily attention, not weekly check-ins. You see exactly where every rupee went, the CAC by audience, and the ROAS by creative, in a weekly report that fits on one page. No mystery dashboards. No vanity metrics.
04 / Outcome
What changes for you
A budget you can actually trace. Creative that gets tested, killed and replaced on a rhythm. CAC that goes down as we learn. Reports you can show your CFO without translating them first.
Real questions we get
Real questions we get
Meta (Instagram and Facebook), Google Search and Performance Max, YouTube, and TikTok where it fits. We pick the mix based on where your buyer scrolls, not what we like running.
We make it. Production, copy, edit, sized for the platform. Sending us your campaign deck assets does not usually work. Paid creative is its own format.
We work with budgets from one lakh a month and up. The lower end is fine for testing a single channel. Scaling across two or three channels usually starts around three to five lakhs.
First learning signal in week one. Real ROAS trends by week three. CAC starts compounding down from month two as the creative library deepens.